13 AI Prompts to Script Your Brand Character (Without Losing Your Authenticity)
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Hey there!
Your Brand Isn’t You. It’s a Character Based on You
You’re showing up everywhere. LinkedIn posts, Instagram stories, Twitter threads, email newsletters. And it’s exhausting because you think you need to BE yourself in all of them.
The reality is that your personal brand isn’t you. It’s a character you’re playing, a version of yourself that’s been edited, amplified, and packaged for public consumption.
The entrepreneurs and creators who scale without burning out understand this.
They’ve separated “brand me” from “real me.” They’ve created a character they can perform consistently without losing their minds or their authenticity.
In the next 8 minutes, you’ll get 5 foundational prompts to understand this shift, plus 8 advanced prompts to script your brand character so it scales without feeling fake.
Why This Changes Everything
Your brand character isn’t lying. It’s strategic truth-telling.
You’re emphasizing certain traits, downplaying others, and creating a consistent persona people can recognize and trust.
Gary Vaynerchuk isn’t shouting at his kids the way he shouts on LinkedIn. Brené Brown isn’t vulnerability-dumping on strangers at Whole Foods. They’ve scripted characters based on their real selves that work in public spaces.
This matters now because the “just be yourself” advice is breaking people. You can’t scale authenticity without structure.
Prompt #1: The Character vs. Real You Audit
What it does: Identifies which parts of your personality you’re already amplifying and which you’re hiding in your current content.
When to use it: When you’re feeling exhausted by “being yourself” online or when your content feels inconsistent.
The Prompt:
I want to understand my brand character vs. my real personality. Here are 5-7 recent posts or pieces of content I’ve created: [PASTE CONTENT]
Analyze:
1. What personality traits show up consistently?
2. What traits am I clearly amplifying or performing?
3. What parts of my real personality are completely absent?
4. Where am I performing a character vs. sharing unfiltered?
Give me a brutally honest breakdown.How to use it:
Grab your last 5-7 posts from any platform
Paste them into the prompt exactly as they appeared
Review the analysis for patterns you hadn’t noticed
Example input: “Here are 5 recent LinkedIn posts: [Post 1 about overcoming failure with a comeback story], [Post 2 sharing a business lesson], [Post 3 celebrating a team win], [Post 4 giving tactical advice], [Post 5 asking an engagement question]”
What you’ll get: A clear view of which personality dimensions you’re already performing, which real traits you’re suppressing, and where the gaps are creating inconsistency.
Pro tip: Do this every quarter. Your character evolves and your content should track with it.
Prompt #2: Define Your Character’s Core Traits
What it does: Creates a 3-5 trait framework for your brand character that guides all content decisions.
When to use it: After you’ve done the audit and you’re ready to intentionally design your character.
The Prompt:
Based on my business goals and natural strengths, help me define my brand character.
My business: [DESCRIBE WHAT YOU DO]
My audience: [WHO YOU SERVE]
My natural strengths: [LIST 3-5 TRAITS]
Traits I want to emphasize publicly: [LIST 3-5 TRAITS]
Traits I want to minimize publicly: [LIST 2-3 TRAITS]
Create a brand character framework with:
1. Three core traits that define my public persona
2. How each trait shows up in content (with examples)
3. Traits to avoid or minimize
4. A one-sentence character description I can referenceHow to use it:
Be honest about strengths you actually have (don’t invent traits)
Choose traits that serve your business goals, not just what feels comfortable
Save the one-sentence description, you’ll use it constantly
Example input: “My business: Marketing consulting for tech startups. My audience: Founders who hate traditional marketing. My natural strengths: analytical thinking, dark humor, directness, pattern recognition, and efficiency obsession. Traits I want to emphasize: directness, efficiency, contrarian thinking. Traits to minimize: anxiety, overthinking, cynicism.”
What you’ll get: A clear 3-trait framework that makes content decisions easier and keeps your character consistent across platforms.
Pro tip: Share this framework with anyone creating content for you. Consistency breaks when other people don’t know your character.
Prompt #3: Script Your Character’s Voice Patterns
What it does: Defines specific language patterns, phrases, and vocabulary that make your character instantly recognizable.
When to use it: When you’ve defined traits but your content still sounds generic, or when you’re delegating content creation.
The Prompt:
Based on my brand character traits [LIST YOUR 3 CORE TRAITS], help me script specific voice patterns.
Create:
1. 10 phrases or sentence structures my character uses frequently
2. 5 words or terms my character always uses
3. 5 words or phrases my character never uses
4. 3 examples of how my character starts posts or emails
5. 3 examples of how my character ends content
Make these specific enough that someone else could mimic my voice.How to use it:
Input your core traits from Prompt #2
Add examples of content people say “sounds like you”
Use this as a checklist when writing or reviewing content
Example input: “Brand character traits: direct, efficient, contrarian. Here are three posts people said sound like me: [paste examples]. Create my voice pattern guide.”
What you’ll get: A voice guide that turns your abstract traits into concrete language patterns you can actually use and teach.
Pro tip: Test this by having someone else write content using your guide. If readers can’t tell the difference, your character is scriptable.
You Just Got 3 Prompts That Define Your Brand Character
But knowing who your character is and actually performing it consistently are completely different challenges.
The next 10 prompts handle the execution:
Scripting content that stays in character without feeling robotic
Creating platform-specific versions of your character
Building systems so you don’t have to “be on” all the time
Plus: A brand character style guide template you can hand to any content creator