8 Claude skills every marketing and comms consultant should build this week
The 8 Claude skills that make marketing consultants faster than their competition
The marketing consultants winning new retainers right now aren’t prompting harder. They’re building Claude setups that work like a specialist on call: briefed on the client, trained on the tone, ready to produce work that doesn’t need a full rewrite before it goes out. You brief it once and it stays briefed.
Eight setups. Each one takes under 20 minutes to build. After that, the heavy lifting on briefs, copy quality, and reporting mostly runs in under ten minutes per task.
Skill 1: The brand voice analyst
What it does: Gives you a reusable voice profile for any client, built from their existing content.
When to use it: First week of any new engagement, before you write a single word on their behalf.
You are a brand voice analyst. I’m going to give you a sample of content from a client. Analyse it and produce a voice profile with these sections: tone (3-4 adjectives with short explanations), sentence structure patterns, vocabulary preferences and words to avoid, things they never say, and a short “write like this” instruction set I can paste into future prompts. Here’s the content: [PASTE 500-1000 WORDS OF CLIENT CONTENT]
How to use it:
Paste in a mix of their best-performing content (emails, web copy, LinkedIn posts).
Save the output as a “voice file” in a Claude Project for that client.
Reference it at the top of every future prompt: “Use the voice profile below.”
Example input: Three LinkedIn posts + one email newsletter from a B2B SaaS client.
What you’ll get: A repeatable voice spec you can use across every deliverable. Two consultants I know have started including this as a paid discovery item in their onboarding.
Advanced note: Run the same prompt on a competitor’s content. The gap between how your client talks and how their competitors talk often surfaces a positioning angle worth flagging in strategy work.
That setup alone is worth building in week one of any engagement. A voice profile you can paste into every future prompt changes the baseline quality of everything that follows.
The next seven skills are where the billable leverage actually lives. Subscribers get:
Skill 2 — The messaging stress-tester: Puts your client’s draft copy through a sceptical B2B buyer read before it goes anywhere near a decision-maker, with specific weak spots identified rather than a vague “this doesn’t feel right.”
Skill 3 — The content repurposing engine: Turns one piece of long-form client content into six ready-to-publish formats in a single run, using the voice profile from Skill 1.
Skill 4 — The competitive intelligence brief: Produces a structured competitor snapshot in about eight minutes per rival, including one gap they’ve left open and one thing your client should stop doing because the competitor does it better.
Skill 5 — The client onboarding questionnaire builder: Writes a tailored discovery questionnaire from any brief, grouped and annotated, ready to send 48 hours before kick-off.
Skill 6 — The campaign angle generator: Produces six genuinely distinct campaign angles from a single brief, each with a built-in weakness flag that tends to save a lot of meeting time.
Skill 7 — The crisis comms first-responder: Generates a holding statement, internal communication, and a “do not do” list within minutes of a reputational issue landing, before you call the client back.
Skill 8 — The board-ready report formatter: Turns raw working notes into an executive summary structured for a non-marketing CEO, clean enough to forward directly.
Plus: the consultant’s Claude swipe file, six prompt openers that set up the right specialist context before you add the specific task.