Stop guessing at marketing strategy. Use this AI framework to create data-driven campaigns
Hey there,
Marketing strategy development has become increasingly complex in the digital age. With multiple platforms, changing consumer behaviours, and evolving best practices, many marketers struggle to create cohesive campaigns. Today, I'm sharing a framework I use to develop marketing strategies, along with specific prompts you can use with AI tools to streamline your process.
What You'll Learn:
• Understanding the MAPS Framework components
• How to use AI prompts for marketing strategy development
• Step-by-step implementation guide
• Practical prompts for each stage of planning
Why We Need a New Approach
Traditional marketing frameworks like the 4Ps (Product, Price, Place, Promotion) were created before digital transformation. While their principles remain valuable, today's marketing landscape requires a more nuanced approach that integrates digital capabilities and modern consumer behavior patterns.
The MAPS Framework Explained
MAPS (Market-Audience-Positioning-Story) is designed to create comprehensive marketing strategies that work across platforms. Here are the key components and how to use them with AI tools:
1. Market Analysis
Use this prompt to analyze your market: