How to do competitive positioning with AI (step by step)
AI prompts that turn competitor research into positioning strategy
Here’s the competitive analysis cycle most founders are stuck in: spend a few hours reading competitor websites, open a spreadsheet, fill in some rows, feel vaguely informed, close the spreadsheet, never open it again. Repeat every six months.
The problem isn’t effort. It’s that raw feature lists don’t tell you what to say. You can document everything Monday.com does and still have no idea how to position against them.
These 8 prompts are built around that gap. You start with features, but you end with positioning language you can actually use on your homepage, your sales calls, and your comparison pages. I’ve structured them so each one feeds the next, so you’re not starting from scratch at each step.
Plan for about 90 minutes. You’ll need your product knowledge and three to five competitors to analyze.
What you’ll get
A structured map of where the market is weak, a ranked list of the gaps your product actually fills, five positioning statements written against real competitor failures, a profile of the customer most likely to switch to you, and a one-page brief you can hand to anyone who writes copy or closes deals for you.
Prompt 1: Competitor feature inventory
What it does: Builds a structured feature table for one competitor, rated across six categories.
When to use it: At the start, before you’ve compared anything. Run it once per competitor.