I Used These AI Prompts to Generate a Full Marketing Plan in Under an Hour.
Stop Guessing. Start Growing: Your 60-Minute AI Marketing Plan is Here!
Hey there!
You need a killer marketing plan but have no idea where to start. Most entrepreneurs and content creators struggle with the initial setup: the market research, the buyer personas, the messaging, and it can takes weeks, not hours.
Now you can stop spending weeks and start spending minutes. I’m going to show you how I used just four core AI prompts to build a complete, actionable marketing plan for a fake product in under an hour. You’ll get the exact, copy-paste prompts, a step-by-step guide to run the whole sequence, and a bonus resource to make it all happen.
The AI Advantage: Speed & Specificity
AI has moved from a fun toy to a required partner in business. The best professionals use it to handle the initial lift, that 80% of work that eats up your time. These prompts aren’t vague requests; they are tactical tools designed to produce structured, usable marketing outputs.
I’m going to break the marketing plan down into four core pillars: Audience, Competition, Strategy, and Content. Instead of getting generic advice, you’ll feed the AI specifics and get a ready-to-use plan back.
🛠️ Your Core Marketing Plan Prompts
Prompt #1: Target Audience and Problem Map
What it does: It creates a detailed buyer persona and maps their specific pain points to your solution’s benefits. When to use it: This is your crucial first step, before you write a single piece of copy or design a product.
The Prompt:
Act as a world-class market researcher. I am launching a new product called [PRODUCT NAME] which is a [PRODUCT CATEGORY] with the core feature being [KEY FEATURE/DIFFERENTIATOR]. My target audience is [TARGET AUDIENCE DEMOGRAPHIC/PROFESSION]. Generate a detailed buyer persona for this product. Include: 1) A descriptive persona name, 2) Their main goal, 3) Their top 3 frustrations/pain points related to the problem the product solves, and 4) A table mapping each frustration to a specific, unique benefit of [PRODUCT NAME]. Output this in clear, organized markdown tables.
How to use it:
Define your product and audience as clearly as possible.
Paste the prompt and your details into your AI tool.
Review the output to ensure the pain points are real and relevant.
Example input:
...I am launching a new product called [**ZenDesk Pro**] which is a [**AI-powered email summary tool**] with the core feature being [**one-click, privacy-focused summarization of 50+ emails into 5 bullet points**]. My target audience is [**B2B Sales Managers at mid-sized tech companies**].
What you’ll get: A detailed persona profile with a table of frustrations instantly linked to product benefits. Pro tip: Savethe “Frustration to Benefit” table, as it’s the foundation for all your later messaging.
Prompt #2: Competitive Analysis and Gap Finder
What it does: This prompt identifies top competitors, analyzes their strengths, and finds market gaps you can exploit. When to use it: Use it immediately after Prompt #1 to position your product for maximum impact.
The Prompt:
Based on the buyer persona for [PRODUCT NAME] who is struggling with [TOP 3 FRUSTRATIONS FROM PROMPT 1], analyze the competitive landscape. Identify the top 3 direct competitors. For each competitor, create a SWOT analysis table (Strengths, Weaknesses, Opportunities, Threats) that is focused *specifically* on how they address the buyer’s frustrations. Finally, identify a clear, single “Market Positioning Gap” that [PRODUCT NAME] can uniquely fill.
How to use it:
Input the specific frustrations the AI just gave you in Prompt #1.
Name 1-3 known competitors if you have them, or let the AI search for relevant types.
Find the “Market Positioning Gap” to focus your entire strategy.
Example input:
...Based on the buyer persona for [**ZenDesk Pro**] who is struggling with [**high volume of unread emails, lack of context on old threads, and slow response times due to manual reading**], analyze the competitive landscape...
What you’ll get: A targeted competitive analysis and a unique market angle to differentiate your product. Pro tip: Use the competitors’ weaknesses as inspiration for new features or copy angles for your product.
Prompt #3: Full 12-Month Marketing Strategy
What it does: It leverages your research to generate a complete, tiered marketing strategy and action plan. When to use it: This is the first step that turns your research into an actionable plan you can immediately implement.
The Prompt:
You are a fractional CMO. Based on the **Buyer Persona and Frustrations** (from Prompt 1) and the **Market Positioning Gap** (from Prompt 2), design a 12-month marketing strategy for [PRODUCT NAME] with a focus on cost-effectiveness. The core goal is to **close 5,000 new customers** within that timeframe. Create a 3-phase plan: 1) **Awareness (Months 1-3)** with 3 tactics, 2) **Consideration (Months 4-8)** with 3 tactics, and 3) **Conversion & Retention (Months 9-12)** with 3 tactics. For each of the 9 total tactics, specify the **Channel, Required Asset (Content), and a single measurable KPI**.
How to use it:
Combine the key takeaways from the first two prompts into one query.
Define your single, core metric, like a sales goal or lead target.
Get a full-funnel strategy in a clear table format, ready for project management.
Example input:
...Based on the **Buyer Persona and Frustrations** (B2B Sales Managers, high email volume) and the **Market Positioning Gap** (Need for privacy-focused, bulk summarization), design a 12-month marketing strategy for [**ZenDesk Pro**] with a focus on cost-effectiveness. The core goal is to **close 5,000 new customers** within that timeframe.
What you’ll get: A structured, 12-month marketing roadmap with channel, content, and KPI assignments. Pro tip: If your company is already established, ask the AI to factor in your current budget to make the tactics more realistic.
Your Complete Product Marketing System
You just got 3 foundational prompts that gave you the Audience, Competition, and 12-Month Strategy for your business.
But Strategy is useless without execution. How do you turn a ‘Blog Post Series’ into the actual, high-converting content you need today?
The next 5 advanced prompts handle the specific, high-value content creation:
High-Converting Landing Page Copy
Viral-Ready Social Campaign Hooks
Plus: The Content Calendar Framework
Prompt #4: High-Converting Landing Page Copy
What it does: Generates complete, persuasive copy for a high-converting lead generation landing page. When to use it: Use this as the first tactic in your ‘Awareness’ phase to capture initial leads.
The Prompt:
Act as a direct-response copywriter. Write the complete, high-converting copy for a lead-magnet landing page for [PRODUCT NAME]. The target audience is [BUYER PERSONA FROM PROMPT 1]. The offer is a **free checklist** called [NAME OF CHECKLIST]. Write the following sections: 1) **Benefit-Driven Headline**, 2) **Opening Paragraph** (3-4 sentences), 3) **3 Key Bullet Points** focusing on the specific problems solved by the checklist, and 4) **The Call-to-Action** copy.
How to use it:
Define a clear, valuable lead magnet, like a checklist or template.
Copy-paste the persona details from your first prompt into the placeholder.
Publish the generated copy on your landing page—it’s ready to go.
Example input:
...The target audience is [**B2B Sales Managers at mid-sized tech companies**]. The offer is a free checklist called [**The 15-Minute Inbox Zero Checklist for Sales Managers**].
What you’ll get: Plug-and-play copy for your top-of-funnel lead collection. Pro tip: For the Call-to-Action, test both “Get the [Resource Name]” and “Send me the [Outcome]” to see which converts better.
Prompt #5: Viral-Ready Social Campaign Hooks
What it does: It creates three different, high-impact social media content frameworks tailored to your key differentiator. When to use it: Perfect for the ‘Awareness’ phase to generate quick buzz and drive traffic to your landing page.
The Prompt:
You are a viral content strategist. Using the **Market Positioning Gap** (from Prompt 2) as the core message, generate 3 distinct social media content hooks (for LinkedIn or X) to launch [PRODUCT NAME]. Each hook must follow a different format: 1) **The ‘Pain-Agitate-Solution’ Format**, 2) **The ‘Comparison Tweet’ Format** (Your product vs. old way), and 3) **The ‘Unconventional Opinion’ Format**. Provide the full post text, including a relevant hashtag.
How to use it:
Pull the single, core positioning gap that you found in Prompt #2.
Pick the best hook and create a series of 3-5 graphics to go with it.
Measure which of the three formats gets the most initial engagement.
Example input:
...Using the **Market Positioning Gap** ([**Privacy-focused bulk email summarization**]) as the core message, generate 3 distinct social media content hooks...
What you’ll get: Three different high-impact social posts that you can test immediately for virality. Pro tip: For the “Comparison Tweet,” tag a major competitor in the “old way” section for a quick reach boost.
Prompt #6: Advanced Sales Email Nurture Sequence
What it does: Drafts a 3-part email sequence for leads who downloaded your checklist (from Prompt #4) but haven’t bought. When to use it: Use this during the ‘Consideration’ phase to convert leads into paying customers.
The Prompt:
Draft a 3-email nurture sequence to convert leads who downloaded the [NAME OF CHECKLIST] lead magnet but have not converted to a paid trial of [PRODUCT NAME]. The tone must be helpful and concise, not pushy.
**Email 1 (Day 1):** Focus on a helpful, single tip related to the checklist.
**Email 2 (Day 3):** Use a **social proof** element (like a testimonial or stat) to build trust.
**Email 3 (Day 5):** A direct, one-sentence **Call to Value** (not “Call to Action”) that emphasizes the ultimate outcome.
Write the Subject Line and Body for all three emails.
How to use it:
Define the time gaps between the emails to create urgency.
Insert a real customer testimonial into Email 2.
Load the sequence into your CRM and set it to automatically send.
Example input:
...convert leads who downloaded the [**The 15-Minute Inbox Zero Checklist for Sales Managers**] lead magnet but have not converted to a paid trial of [**ZenDesk Pro**].
What you’ll get: A ready-to-use, 3-day email sequence designed to increase your free-trial conversions. Pro tip: In Email 3’s body, use a P.S. line to offer a limited-time discount for the next 24 hours to maximize immediate conversions.
Prompt #7: Post-Purchase Upsell Strategy
What it does: Creates a strategy for a high-value upsell or cross-sell to maximize the Lifetime Value (LTV) of a new customer. When to use it: Use this in the ‘Conversion & Retention’ phase to instantly boost your revenue per customer.
The Prompt:
I need a post-purchase upsell strategy for new customers of [PRODUCT NAME] (the [PRODUCT CATEGORY]). The upsell product is [UPSOLD PRODUCT NAME] which solves the problem of [PROBLEM IT SOLVES]. Design a short, 3-step in-app messaging sequence for the first 7 days of the customer’s journey. For each message, define the **Trigger (when it shows), the Key Message**, and the **User Action** you want them to take.
How to use it:
Identify a logical, higher-value product or feature to upsell.
Define the specific in-app action that triggers the message (e.g., after 3 successful uses).
Implement the three messages into your product’s in-app messaging tool.
Example input:
...new customers of [**ZenDesk Pro**] (the [**AI-powered email summary tool**]). The upsell product is [**Sales Performance Dashboard**] which solves the problem of [**connecting sales data across all teams for unified reporting**].
What you’ll get: A clear, automated sequence for higher average revenue per user. Pro tip: The first upsell message (the one that pops up right after purchase) should frame the upsell as a necessary part of the full solution.
Prompt #8: Customer Churn Risk Analysis
What it does: Provides a framework to identify and flag customers who are likely to cancel, helping you focus your retention efforts. When to use it: This is a critical prompt for your ‘Retention’ phase to protect your recurring revenue.
The Prompt:
You are a Customer Success Manager. Develop a 3-tiered system to categorize customers based on their churn risk for [PRODUCT NAME]. Define the three tiers as: **High Risk, Medium Risk, and Low Risk**. For each tier, specify the **3 key behavioral metrics** that place a customer in that tier (e.g., *login frequency, feature usage*). Then, for each risk tier, provide **one specific, automated intervention** (e.g., *a direct email from account manager* or *an in-app pop-up*).
How to use it:
Connect your AI to your data analytics platform or simply define the metrics yourself.
Implement the metrics into a dashboard to flag customers in the High Risk tier.
Focus your account management time only on the customers flagged as High Risk.
Example input:
...Develop a 3-tiered system to categorize customers based on their churn risk for [**ZenDesk Pro**].
What you’ll get: A data-driven framework that tells you exactly which customers to focus on to reduce churn. Pro tip: The most reliable High Risk metric is Time Since Last Login—don’t let that number grow past 7 days without a personal outreach.
Implementation Guide: Running the Sequence
These prompts work best when you run them in order. Do not skip the foundational steps. Think of this as a structured AI sprint.
The 60-Minute Marketing Plan Sprint
Phase 1: Foundation (15 mins): Run Prompt #1 (Audience). Immediately copy and save the “Frustration to Benefit” table. Next, run Prompt #2 (Competition), referencing the frustrations from Prompt #1. Secure your single Market Positioning Gap.
Phase 2: Strategy (10 mins): Run Prompt #3 (12-Month Strategy). In this step, you combine the key outputs from Prompts #1 and #2. Your goal is to lock in the 9 core tactics in the resulting table.
Phase 3: Execution (25 mins): Now you move to content creation, using the tactics from the 12-month plan. Execute Prompt #4 (Landing Page Copy) and Prompt #5 (Social Hooks). The output is copy-paste ready to launch your first Awareness campaigns.
Phase 4: Retention (10 mins): Launch your conversion and retention systems. Run Prompt #6 (Nurture Sequence) and Prompt #7 (Upsell Strategy). These outputs should be immediately loaded into your CRM and marketing automation tools. Finally, set up the tracking from Prompt #8 (Churn Risk).
Bonus Resource: The AI Content-to-Strategy Checklist
Use this checklist to ensure all your generated content directly supports your strategy.
Does the content reference one of the Frustrations from Prompt #1?
Does it speak to the unique Market Positioning Gap from Prompt #2?
Is it mapped to a specific Phase (Awareness, Consideration, or Conversion) from Prompt #3?
Is there a clear Call-to-Action/Value that moves the user to the next phase? (e.g., from social post to landing page)
Do you have a KPI assigned to measure its success (from Prompt #3)?
Advanced Tips: Power User Moves
To get even more out of these prompts, you need to understand platform variations and power user techniques.
Platform Variation: Google Gemini: For Prompt #2 (Competition), use Gemini’s ability to pull from real-time search results to get the most up-to-date and specific competitive data. You can ask it to search for competitor reviews and summarize their common weaknesses to sharpen your positioning.
Platform Variation: Claude 3: Claude excels at long-form, multi-step reasoning. For Prompt #3 (Full Strategy), upload your company’s full business plan or existing marketing report and reference it in the prompt. This will generate a more nuanced and highly personalized 12-month plan.
Power User Move: The Iterative Refinement: If the output from a prompt is too generic, don’t start over! Use an iterative prompt: “Refine the social post hooks from the last output to be 20% more aggressive and use a listicleformat.” This saves time and hones the quality.
Power User Move: Chain Prompts: The implementation guide is already a chain, but for even deeper results, run the first paragraph of your landing page copy (Prompt #4) through a new prompt: “Rewrite this paragraph for a 10-second voiceover script for a TikTok ad.” This is how you repurpose content across channels instantly.
Ready to execute your first full marketing plan today?