Quick note: This is a brand new recipe to complement my Prompt Hackers Cookbook - a collection of 220+ copy-paste ready AI prompts organized by what you’re trying to accomplish.
Note that the ‘Combine with’ suggestions reference recipes in The Prompt Hackers Cookbook
The Problem
Your product description lists features but doesn't create desire, answer objections, or give customers a clear reason to buy instead of comparing more options.
The Outcome
A conversion-focused product description that addresses customer skepticism, builds desire, and guides them toward purchase.
Time Required: 20 minutes
Difficulty Level: Intermediate
Best Platform: Claude (better at balancing persuasion with authenticity)
What You’ll Get
A 200-300 word product description structured for conversion. Typically 70% is ready to publish immediately. The opening and promise sections are usually strong; the "how it works" section might need refinement to better match your specific features. You'll likely need to adjust tone slightly to match your exact brand voice. The structure ensures you're hitting all persuasion elements without feeling pushy.
Variations
Quick Version: Skip the detailed structure requirements and just ask for "persuasive product description for [product] that addresses [objection]"
Deep Version: Add "Include 3 alternative opening hook options" and "Provide A/B test version focusing on different primary benefit"
Combine With
Recipe #10.2 (The Feature-Benefit Converter) to translate your feature list before writing the description
Recipe #11.2 (The Objection Anticipator) to identify objections you need to address in the copy
Recipe #10.4 (The CTA) to write the specific call-to-action that follows this description
Chef’s Tips
The best product descriptions address the customer’s internal dialogue: “Will this work for me?” “Is this worth the price?” “What if it doesn’t work?”
Open with the problem or desire, not your product—customers need to see themselves in the story before they care about your solution
Specificity builds credibility: “Saves 3 hours per week” beats “Saves you time”
Your main objection usually isn’t price—it’s “Will this actually work for MY situation?” Address the unique worry, not generic concerns
If your description could work for a competitor’s product by swapping the name, it’s too generic—add more specific differentiation
Test removing any sentence that starts with “Our product...” and rewriting it starting with “You’ll...” or “This means...”
The opening sentence is 50% of conversion power—test 3-5 different hooks and A/B test them
If you sell through retailers (Amazon, etc.), front-load the benefits—many customers never scroll past the first 3 sentences
Success Metric: If a qualified prospect reads your description and their next action is adding to cart (not opening 5 more tabs to compare), your description is working. Track bounce rate and time-on-page - effective descriptions reduce comparison shopping.