Quick note: This is a brand new recipe to complement my Prompt Hackers Cookbook - a collection of 220+ copy-paste ready AI prompts organized by what you’re trying to accomplish.
Note that the ‘Combine with’ suggestions reference recipes in The Prompt Hackers Cookbook
The Problem
You need a memorable product name that stands out, sounds professional, and isn't already claimed by competitors or domain squatters.
The Outcome
15-20 naming options across different styles with trademark availability insights and domain name suggestions.
Time Required: 30 minutes
Difficulty Level: Intermediate
Best Platform: Claude (better at creative nuance and avoiding generic suggestions)
What You’ll Get
20 name options split across different naming styles. Typically 4-6 will feel immediately promising. 2-3 will have available .com domains. About 30% will be genuinely creative options you wouldn't have thought of yourself. The rationales help you understand why each name works, making it easier to defend your final choice to stakeholders.
Variations
Quick Version: Skip trademark concerns and domain suggestions, just get 15 names organized by style
Deep Version: Add "Include 3 tagline options for the top 5 names" and "Explain target customer response to each top name"
Combine With
Recipe #11.1 (The Value Proposition Builder) to ensure your name aligns with positioning
Recipe #12.5 (The Differentiation Statement) to verify the name supports your unique angle
Recipe #10.1 (The Headline That Stops) to test names in actual marketing copy context
Chef’s Tips
Run this recipe twice with slightly different product descriptions - sometimes reframing reveals better name directions
The “invented word” category often produces the most memorable names, but they require bigger marketing budgets to establish meaning
If all .com domains are taken, .io and .ai domains are now professionally acceptable for tech products
Name generators are tempting, but they don’t understand your market context - this recipe factors in positioning and competitive landscape
The best names often feel slightly “wrong” at first but grow on you over 48 hours - don’t dismiss unusual options immediately
Test your finalists in an email signature and social media handle format - some names that look good in isolation don’t work in practice
Success Metric: If you can say the name once to someone unfamiliar with your product and they can spell it correctly when searching for it later, you have a strong candidate.