Stop Competing: An AI Framework For Market Differentiation

The Anti-Competition Playbook: How To Create Your Own Category

Trying to be 'better' than your competition? That's already the wrong game. Here's what to do instead →

Hey there,

Market saturation isn't your enemy - similarity is.

In today's digital landscape, trying to be "better" than everyone else is like trying to be the tallest building in New York - expensive, exhausting, and ultimately futile. Someone will always build higher.

But what if you could build in a completely different city?

Today, I'm sharing a framework that helps you stop competing and start contrasting. It's called the Contrast Framework, and it's how successful creators carve out spaces where they literally have no competition.

The Competition Trap

Most creators fall into a predictable pattern:

1. Find a successful model

2. Study what works

3. Try to do it "better"

4. Wonder why they're not standing out

Here's the truth: When you try to be better, you've already lost. You're playing someone else's game by someone else's rules.

The Contrast Framework

Instead of asking "How can I do this better?" we'll ask three different questions:

1. WHAT IF: What if everything currently being done is wrong?

2. WHO ELSE: Who isn't being served by current solutions?

3. WHY NOT: Why does it have to be done this way?

Let me show you how to use this framework step by step.

The "Contrast Map" Exercise

Here's the exact process to use for finding a unique market position:

Step 1: Market Analysis Prompt